Sunday, April 14, 2013

Maslow's hierarchy of needs


Maslow's hierarchy of needs

Maslow's theory consisted of two parts:
(1) The classification of human needs, and
(2) Consideration of how the classes are related to each other
The classes of needs were summarized by Maslow as follows:




How does the Hierarchy Work?

- A person starts at the bottom of the hierarchy (pyramid) and will initially seek to satisfy basic needs (e.g. food, shelter)

- Once these physiological needs have been satisfied, they are no longer a motivator. the individual moves up to the next level

- Safety needs at work could include physical safety (e.g. protective clothing) as well as protection against unemployment, loss of income through sickness etc)

- Social needs recognize that most people want to belong to a group. These would include the need for love and belonging (e.g. working with colleague who support you at work, teamwork, communication)

- Esteem needs are about being given recognition for a job well done. They reflect the fact that many people seek the esteem and respect of others. A promotion at work might achieve this

- Self-actualization is about how people think about themselves - this is often measured by the extent of success and/or challenge at work


Problems with the Maslow Model

There are several problems with the Maslow model when real-life working practice is considered:

- Individual behaviour seems to respond to several needs - not just one

- The same need (e.g. the need to interact socially at work) may cause quite different behaviour in different individuals

- There is a problem in deciding when a level has actually been "satisfied"

- The model ignores the often-observed behaviour of individuals who tolerate low-pay for the promise of future benefits



Reference
Web Quest. Retrieved on April 14, 2013, from
http://www.tutor2u.net/business/people/motivation_theory_maslow.asp

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